The Balanced Scorecard / El Cuadro de Mando Integral
The Balanced Scorecard Authors: Robert S. Kaplan and David P. Norton Publisher: Harvard Business School Press / Gestión 2000 (Spanish edition) ISBN: 978-8498750171 Topic: Strategy, Business Management, Performance Indicators Pages: Approx. 400 Level: Intermediate – Advanced 🧠 What is this book about? Kaplan and Norton revolutionized strategic management with this book by introducing the concept of the Balanced Scorecard (BSC), a tool that translates an organization’s strategy into a coherent set of performance indicators. The BSC goes beyond traditional financial metrics by incorporating four key perspectives: · Financial: How do shareholders see us? · Customer: How do customers perceive us? · Internal Processes: What must we excel at? · Learning and Growth: How can we continue to improve and create value? ...