Innovación / Innovation - Thomas D.Kuczmarsk
Technical Sheet : Editorial . MCGRAW-HILL Authors: Thomas D. Kuczmarski Thomas D. Kuczmarski President of Kuczmarski & Associates, is a recognized expert in the areas of innovation and management of new products and services, marketing strategy and growth planning. http://www.kuczmarski.com/ OPINIONThis book is aimed at managers with a high degree of decision in their companies, most of the book is a justification for why to invest in Innovation, especially in times of crisis. It aims to give a twist to business management, in terms of Innovation. In our summary we will extract only those ideas that we consider most relevant. INTRODUCTIONThe book is based on two main ideas: Innovation succeeds only if general management adopts the right attitude The skills that must be had, in terms of Innovation Believing that innovation has the potential to supply energy for future profitability growth. Consider innovation as a long-term inve...