LECTURAS MUNDO EMPRESA - Lecturas sobre las Organizaciones Empresariales

  Strategic Integration of Generative AI Generative AI has become a trending term recently, but do we really know what it is? More importantly, do we understand how it can benefit businesses? Generative Artificial Intelligence (Generative AI or GenAI) is no longer a mere technological curiosity—it has become a key strategic tool in the world’s most innovative companies. How are organizations incorporating this technology into their daily operations? Let me explain. These and other questions will be addressed in the following lines. 📌 Strategic Integration of Generative AI in Business: Beyond Experimentation In recent years, many companies have explored generative AI (GenAI) as an experimental tool, mostly within research and development phases. However, there has been a leap: GenAI is no longer just an experiment; it is now a central element in business strategy. 🔄 From Experimentation to Purpose After going through R&D by major tech corporations and research ce...

Technical Sheet : Editorial . MCGRAW-HILL Authors: Thomas D. Kuczmarski Thomas D. Kuczmarski President of Kuczmarski & Associates, is a recognized expert in the areas of innovation and management of new products and services, marketing strategy and growth planning.   http://www.kuczmarski.com/ OPINIONThis book is aimed at managers with a high degree of decision in their companies, most of the book is a justification for why to invest in Innovation, especially in times of crisis. It aims to give a twist to business management, in terms of Innovation. In our summary we will extract only those ideas that we consider most relevant. INTRODUCTIONThe book is based on two main ideas: Innovation succeeds only if general management adopts the right attitude The skills that must be had, in terms of Innovation Believing that innovation has the potential to supply energy for future profitability growth. Consider innovation as a long-term inve...