LECTURAS MUNDO EMPRESA - Lecturas sobre las Organizaciones Empresariales

📘 Hard-Core Management   Author:Antonio Alemán Torres   Publisher: Prestomedia   Year of Publication: 2014   ISBN: 978-84-941894-0-1 🧠 About the Author   Antonio Alemán Torres is a seasoned professional in team management and business leadership. His approach is grounded in hands-on experience, common sense, and responsible high standards.  📌 Opinion   This book is a straightforward guide—no fluff, no magic formulas—about what it really means to be a good manager. It’s aimed at anyone who leads a team, regardless of company size or hierarchy. The style is clear, honest, and rooted in real-world experience.  📚 Book Content >The Core of Management : People   The author argues that people management must be the central axis of any leadership style. Managing people is not a side task—it’s the heart of effective leadership. > “ You don’t need an impressive résumé to be a good manager, but you do need co...

  The Balanced Scorecard Authors: Robert S. Kaplan and David P. Norton Publisher: Harvard Business School Press / Gestión 2000 (Spanish edition) ISBN: 978-8498750171 Topic: Strategy, Business Management, Performance Indicators Pages: Approx. 400 Level: Intermediate – Advanced 🧠 What is this book about? Kaplan and Norton revolutionized strategic management with this book by introducing the concept of the Balanced Scorecard (BSC), a tool that translates an organization’s strategy into a coherent set of performance indicators. The BSC goes beyond traditional financial metrics by incorporating four key perspectives: ·        Financial: How do shareholders see us? ·        Customer: How do customers perceive us? ·        Internal Processes: What must we excel at? ·        Learning and Growth: How can we continue to improve and create value? ...